Lucky Duck Chinese Restaurant

Business Overview

Lucky Duck Chinese Restaurant is a family-owned business located in Winnipeg, Manitoba. Lucky Duck Chinese Restaurant was founded in 2016, built upon the owners’ vision of making and sharing delicious food. For over 7 years, their passion-filled meals have become so popular that they expanded to open a second location.

The Challenge

Lucky Duck Chinese Restaurant’s website had lots of traffic, but its eCommerce was challenging to navigate hindering the business’ ability to convert traffic to sales. The owner also wanted to attract new customers. Once approved for the micro-grant, Lucky Duck Chienese Restaurant was matched with advisors who guided their eCommerce optimization process.

The Results

Lucky Duck Chinese Restaurant used the CDAP micro-grant to improve their website’s navigation and integrate an eCommerce system. These improvements have streamlined the digital ordering and delivery process, increasing digital traffic conversions. Using search engine marketing, Lucky Duck Chienese Restaurant harnessed paid search traffic to augment their organic visitors to increase online sales.