RESOURCES
Location: Winnipeg, Manitoba
Industry: Health and Personal Care Retailers
Micro-Grant: Grow Your Business Online
Owner: Elija Villanueva
“The CDAP program acts as a catalyst in realizing my business's growth potential while facilitating the seamless assimilation of novel digital marketing strategies to amplify my outreach efforts”.
Bathala Scents and Natural Wellness combines the essence of nature with the art of fragrance, crafting unique scents locally and offering on-the-spot personalization. Based in Winnipeg, Manitoba, this emerging health and wellness business operates two stores and provides a range of products, including essential oils, fragrance oils, hotel scents, and accessories. Founded by Elija, Bathala is dedicated to ethical practices and sustainable standards, ensuring top-quality products. The company is poised for growth and expansion in the industry.
Bathala Scents and Natural Wellness faced challenges in inventory management, market competitiveness, and developing a strong digital marketing strategy. The business also struggled with dedicating adequate resources to develop and execute effective online marketing campaigns, essential for strengthening digital adoption and broadening their market reach.
Bathala Scents and Natural Wellness upgraded to the Square POS system with integrated inventory management to streamline operations and boost sales. They utilized Shopify e-commerce platform to offer online ordering to their customers. IntegrateIT eCommerce Advisors helped Bathala Scents develop a digital marketing strategy to enhance brand awareness, increase reach and boost sales. Using the micro-grant, they were also able to improve Search Engine Optimization (SEO) to increase their online visibility.
