I AM LOVE Project

Business Overview

In 2018, Amy Tung founded the I AM LOVE Project with a heartfelt mission to make a positive impact and give back to those in need. The business offers earrings, bracelets, and necklaces that are handmade by people in Manitoba facing employment barriers. The I AM LOVE Project’s core belief is that love is for everyone, regardless of age, gender, or sex, and they dedicate their entire business to spreading love far and wide.

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The Challenge

Amy Tung was looking to enhance the website and learn about tools that could help automate and increase sales. Many opportunities essential to a sales funnel were overlooked. Despite many efforts to hire individuals to handle their marketing, the I AM LOVE Project has faced several setbacks due to lack of experience and expertise.

Results from their Digital Adoption Plan

With the support provided by the Canada Digital Adoption Program, the I AM LOVE Project aims to drive more sales through their online store by increasing web traffic and optimizing the online ordering process. The micro-grant paved the way for sustainable growth and success for the purpose-driven enterprise.

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